On September 2nd, 2015, the Eleventh China International Software Product & Information Service Trade Fair (CISExpo) were held at Nanjing International Expo Center. CISExpo is the largest and most influential international trade fair in China. With the theme of “Software and Information Economy”, this expo attracted 1147 exhibitors and over 100,000 visitors both from inside and outside China.

Mr. Wang Qiong, vice president of .top Registry, introduced .top domains to visitors and industry peers by a keynote speech at the expo, which attracted great attention. As a special invitee of CISExpo, .top registry used “Domain name” - the entrance to the Internet, as starting point to analyze the application of new gTLDs as well as its development trend in internet industry.

The global economy has entered a new era led by information industry.With the deepening of the implementation of the "Internet +" action plan, there has been a substantial growth in the number of Internet start-ups.Domain name as an important part of the Internet plays a huge role in marketing and promoting of start-ups. On the Expo, .top Registry explained the characteristics and the importance of domain names for companies.For the popular new top-level domains, Wang Qiong indicated that in recent years, companies have registered the new top-level domains to attract public attention and the new G’s is gradually gainingend-user’s acceptance and recognition.

.Top, as one of the new top-level domains, has been providing many Internet entrepreneurs with quality domain resources.Many international brands includingApple, Baidu and Google have registered .top domain. The meaning of "top-level, high-end"of .top is creating a new brand image for enterprises. In less than 1 year after general availability, .top developed rapidly, with 270,000 registered domains in the world ranking fourth among the new top-level domains.Its users are from 117 countries and regions, and .top websites increased significantly as well.