For small businesses seeking to establish a presence online, there is probably no more important decision than choosing a domain name.

No pressure, right?

But seriously, it’s very possible your success in building an audience — or being found at all, for that matter — may depend upon this crucial selection.

Beyond the question of any existing business name you may already be using, there are at least four major considerations when making your pick.

These, according to Stacey Roberts, managing editor of Problogger.net are basically:

1.) The human perspective, how easy the name is for perspective visitors to read, say and remember;

2.) The brand perspective, how well the name explains the product or service you provide in the simplest way possible;

3.) The SEO perspective, how prominently the name comes up on search engines like Google when people are searching for what you do online;

4.) The legal perspective, how safe you are from getting sued by someone who got to your perfect name first.

But with an estimated 284 million domain names already out there vying for attention, one factor may trump them all. Roberts explains:

There’s no way around the need to be unique when it comes to business names. Not only do you want to be memorable and hopefully the only one — but you also don’t want to get yourself into legal trouble either. Do some Googling to see what business names and URLs already registered are similar (or the same) to yours. You can search through business directories, phone books, and blog curation sites like Bloglovin‘ to find out who is blogging under what name and make your decision from what you find.”

Other resources Roberts recommends consulting in a search for your small business domain name include Moz’s SEO Best Practices for URLs, the Google Keyword Tool, Buzzsumo and Keyword Tool.

To check legal problems with the name you hope to use here in the U.S., Roberts recommends Copyright.gov and the U.S. Patent and Trademark Office just to be sure.

Hopefully, while taking all these factors into consideration, you’ll find a domain name that both meets all the criteria and is totally your own.

It could be the key to both getting your business found online and making sure your customers remember.

译文：

什么是最好的域名？

小企业寻求建立一个网站，在这件事情中，没有比选择一个域名没有更重要的事情。

对于任何一个企业而言这都没有压力，对不对？

但是说真的，很有可能你吸引一个用户或建立整体的用户群，是因为这个关键的选择。

这已经超出任何现有的企业名称的问题，即使你现在已经使用这些域名，至少有四大因素影响你的选择。

这些，根据斯泰西罗伯茨，总编辑基本的Alexa[1]：

1）人类的视角，多么简单的名字是在对访问网站的游客说，请记住我的名称；

2）品牌的角度来看，如何用你的名称解释你所提供的产品或服务，最好用最简单的方式；

3）在SEO的角度来看，如何突出网站名字，让其出现在搜索引擎显眼的位置，当上谷歌时人们搜索能你的网站；

4）法律视角，安全的避免别人第一次知道你名字完整意义的时候被起诉    。

但估计有284000000个域名已经在争议中引起注意，其中的一个因素可能胜过一切。罗伯茨解释说：

周围有需要的时候，企业名称是唯一没有办法。你不仅想成为难忘的，且更希望只有一个，但你也不想让自己陷入法律麻烦。做一些搜索看看企业名称和网址已经注册的与你相似（或相同）的。你可以通过搜索企业名录，电话簿，和博客等网站的管理bloglovin找出谁是博客在什么名称，你便能够发现是什么让你决定。”

其他资源，罗伯茨建议咨询在Small Business域名搜索包括URL万盎司的SEO最佳做法，谷歌的关键字工具，buzzsumo和关键字工具。

你希望名称能在美国，就需要检查法律问题的名字，罗伯茨建议copyright.gov和美国专利和商标局就可以有这些帮助。

我希望，当把这些因素都考虑进去，你会发现一个域名，符合所有的标准，完全是你自己的。

它可以让你的业务的关键是发现网上并确保客户记住。